Contracts, relationships and innovation in business-to-business exchanges
نویسندگان
چکیده
منابع مشابه
Justice in Business - to - Business Relational Exchanges and Contracts
Industrial marketing researchers have developed sophisticated analyses of interactions among business actors in which their exchanges often feature products and services subject to incremental innovation. Relationships feature strongly in this body of research and it is perhaps surprising that the commercial arrangements, such as contracts and management accounting, have featured to a lesser ex...
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ژورنال
عنوان ژورنال: Journal of Business & Industrial Marketing
سال: 2015
ISSN: 0885-8624
DOI: 10.1108/jbim-12-2012-0249